Brands evolve, and Tío Navaja is no exception. After years of building a distinctive identity in Casco Antiguo, the brand entered a new chapter in 2025 with its move to El Cangrejo. The rebranding accompanied this evolution, preserving its irreverent and mysterious essence while creating a more flexible visual system designed for this new stage.
We brought one of its most recognizable elements to the forefront of the brand and developed a logo system that adapts to the different moments and experiences that come together within the space.
Its new location, across from the iconic Einstein head, also became part of the identity. We incorporated graphic references to Albert Einstein as a direct nod to the neighborhood and one of its most recognizable landmarks, connecting Tío Navaja’s personality with its new surroundings.
A renewed identity for a space where food, live music, and nightlife come together, bringing a new energy to El Cangrejo.
